![]() To see more on the different cultural implications of color, I would read more here, especially if you will be designing for an international brand or any company outside of America.Īs a final note, I want to point out that about. In many Asian cultures, white is the color of death. It’s why our bridal gowns are white (even if that’s kinda weird), and why children are baptized in white. In some cultures, like America, white represents innocence and purity. Across cultures and countries, the impact and emotional association around colors can be vastly different. It is also incredibly important to note that these two images are mostly American-centric. By understanding a bit of what each color sparks in people, designers can use color effectively to increase sales and drive customer satisfaction. Red also stimulates appetite, so it is used for tons of snack and drink brands as well. It makes sense that red, a fiery and bold color, is used to evoke excitement, so it is used for a toy brand like Lego. They are used purposefully to make sure customers and users understand what the company or product is intending to do.
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